THE PHAROS FIELD FORCE, OUR CHANNEL TO MARKET SUCCESS

Pharos has a highly-trained a field-force of in excess of 900 people in its ethical business to market 150 brands to medical doctors (mostly specialists) in leading Indonesian hospitals.

In addition, Pharos also has a 500 person field force that markets our 50 brands of OTC and Neutraceutical products. Currently the Pharos Group controls more than 15% of neutraceutical/health food market.

OUR RETAIL businesses PROVIDES ADDITIONAL SUPPORT

Pharos operates two of the largest private retail drugstore chains in Indonesia under the brand names ”Century Healthcare” and “Apotek Generik”

The ever-expanding Century currently has more than 500 outlets located in 20 major cities around Indonesia; while in just a few years since its launching, the Apotek Generik network has grown to almost 500 outlets.

To better serve our retail customers we have expanded our business into e-commerce through the development of apps and websites. Now people can shop for leading brands from the comfort of their smartphone or computer.

Century’s on-line pharmacy can be accessed via www.apotikcentury.id or the Android and iOS apps.

For a focus on beauty products we have developed Avecca’s e-commerce site: www.avecca.id and apps for Android & iOS.

Complementing the pharmacy and beauty on-line channels we have enhanced the customer experience by providing two specialized consumer sites; www.sayasehat.id provides tips, news and other information related to healthcare, while www.akucantik.id is all about beauty.